Mobile-first emergency assistance landing page for Tô no Prego.
LIVE
01conversion path
LIVE
AMlocal market
LIVE
24hurgency context
CONTEXT
Why this product exists.
When someone needs roadside tire repair, they are under stress on the road. They need immediate confirmation of service area, fast contact, and zero friction.
PROBLEM / CHALLENGE
What needed solving.
The page had to communicate availability, local coverage, and emergency contact in less than 3 seconds on weak mobile network connections.
SOLUTION
How the application was built.
A mobile-first landing experience focused on immediate WhatsApp and phone dialing, verified local service perimeter, and essential trust badges.
KEY FEATURES
Core capabilities in production.
1-Tap Emergency Contact
Instant call and WhatsApp dispatch buttons floating on mobile viewports.
Coverage Area Verification
Quick location lookup reassuring stranded drivers of service arrival.
TECHNICAL DECISIONS
Intentional architecture choices.
01
Design for the emergency moment
Strip all non-essential marketing copy; prioritize direct phone action and location coverage.
02
Ultra-Lightweight Static Delivery
Zero external JavaScript libraries; page loads in under 200ms on 3G cellular connections.
WHAT I LEARNED
Lessons from production.
Conversion design for emergency services is an exercise in subtraction. Speed and clear contact options beat elaborate decoration every time.
Next project
Next iteration will include dynamic neighborhood landing pages for expanded local SEO capture.
